10 Advantages of Social Media Marketing for Your Business

Social media marketing allows you to reconnect and build more valuable relationships through personal voices. By the time everyone will agree on one, we will not talk about social media anymore. It’s an evolution that will not go away but will merge into other ‘new’ media and evolutions. Social media can also be defined by the changes they have caused or speeded up regarding behavior, society, business and even culture. Social audio is a space for like-minded people looking for support and connection. Using social audio can transform your business and personal brand.

Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales. Customer satisfaction and brand loyalty both play a part in making your business more authoritative, but it all comes down to communication. When consumers see your company posting on social media, especially replying to customers and posting original content, it makes you appear more credible. Regularly interacting with customers demonstrates that your business cares about customer satisfaction, and is available to answer any questions that they might have. Satisfied customers are eager to spread the word about a great product or service and they usually turn to social media to express their opinion. Having customers mention your business on social media will advertise your business, and show new visitors your value and brand authority.
Kirsten is  also the founder and director of Your Best Edit; find her on LinkedIn and Facebook. Over 70% of people who have a positive experience with a business on social media will recommend that business to their networks. Following and engaging with followers, customers, and influencers to build a community around your brand.
Social media marketing means using social media platforms like Instagram, Twitter and Facebook to promote your brand and sell your product or service. Tailored social media marketing campaigns that instantly reach a range of target audiences are clearly advantageous to any business. Regardless of which platforms you use or how you use them, the most important thing to remember is that  social media is not a platform to pitch your business. It’s a community for you to express your personality, demonstrate your values, share useful information, and build up those around you. With people naturally following you and promoting your content, there will be no need for pitching.
For example, if your company sells trendy leggings and joggers, you might classify your target audience as millennials who like to wear stylish athletic apparel regularly — a style known as athleisure. It also helps you increase brand awareness by directing traffic straight to your site. You can do this by including direct links to your website in your profile, bio, and posts. As I scroll through my Instagram feed every day (cough, cough...multiple times a day), I consistently notice new posts and stories by The Frye Company.  social media managing ’ve always been a fan of their boots, clothing, and accessories, but I also love the content they share on their Instagram profile. 85% of Pinners say Pinterest is where they go to start a new project.

Your customers can be your best cheerleaders, but only if you’re giving them a reason to do so. Whether you want to expand your team, build a larger following or a more active community, taking the time to define your social goals is the first step to reaching them. Kirsten Rohrs Schmitt is an accomplished professional editor, writer, proofreader, and fact-checker. She has expertise in finance, investing, real estate, and world history.
They don’t like people who are too blatant in their marketing, and they don’t like businesses trying to be pushy. It’s an easy strategy for making connections and growing your content marketing audience. If your content helps people expand their networks or conduct business in a better way, it has a place on LinkedIn. In fact, every year it seems, new tools come out that allow people like you to edit your video content with ease.
With 4.48 billion people owning social media accounts, there’s a whole world of potential customers that any business can access, simply by logging in and creating brilliant content. Social Media Marketing BlogBuffer's social media marketing blog covers the latest social media strategies and tools for Facebook, Instagram, Twitter, and more. There are a plethora of social media marketing resources you can use to build a social strategy for your company.